Media Training

AAP Media Training Workshops

As Australia’s only national news agency, Australian Associated Press (AAP) offers comprehensive media training, providing you with skills to effectively communicate and manage relationships with the media.

With over 70 years experience, AAP knows what it takes to get the media’s attention and can help your organisation maximise its exposure with its range of specialised training programs.


Workshop topics in 2010 include:

  • Writing an Effective Media Release
  • Managing the Media in a Crisis
  • Media Interview Techniques
  • Customised training to suit your organisation’s needs

Key benefits:

  • 1 day intensive training for minimised time out of the office
  • Individual exercises combined with group discussion and participation for a dynamic learning environment
  • All meals, snacks, beverages and workshop materials provided
  • Certificate of completion for all participants

Locations

  • Sydney
  • Melbourne
  • Canberra
  • Brisbane
  • Adelaide, Perth, Hobart and Darwin for custom courses or by demand

For general enquires, click here



Current Courses


Effective Media Release Writing

On any given day, the average newsroom will receive a phenomenal number of media releases. So how do you ensure your media release has “cut-through” and is not only read but acted upon?
Course ID MR1008SYD    
Price $499.00 (ex GST)  
Future Dates  
Effective Media Release Writing

On any given day, the average newsroom will receive a phenomenal number of media releases. So how do you ensure your media release has “cut-through” and is not only read but acted upon?
Course ID MR1010-VIC    
Price $499.00 (ex GST)  
Location MELBOURNE  
Scheduled Dates 11 Places Remaining
Future Dates  


Custom Media Training for your Organisation

In addition to our group course schedule, AAP can organize custom media training for your organization.

For individuals or groups, AAP can offer any of our media training courses exclusively for your organization or we can customize a session based on your needs.

Custom sessions can be held in your office, at our Sydney News Centre; where participants will enjoy a tour of the newsroom or at an alternative location of your choice.

With programs available for juniors, new starters, the experienced and executives, AAP’s media training brings you closer to the Australian media than any other training organization.


Examples of custom sessions:

  • One-on-one spokesperson training
  • Managing the Media for Executives
  • Advanced Media Skills

For custom training enquires, click here

Learn More About...

 

Influencing the media is a critical aspect of any lobbying campaign. 

Election time is when politicians are most susceptible to the groundswell of public support generated through an effective media campaign. 

The Medianet Federal Election Package is the best way of getting your message to politicians and the media.

The package includes distribution to Australia wide media lists via email, fax, the AAP Newswire and hand delivery of your media release to the Federal Press Gallery in Canberra.

 Login now to utilise this special package

 Or, call 1300 616 813 to discuss customising a package to enhance your Federal Election Media Campaign.

Email medianet@aap.com.au



Read more

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